The following is a brand identity research for an upcoming digital agency in Lausanne. Unfortunately the project was cancelled during the process and I haven’t got the time to get all my ideas of the ground.

The brand personality guidelines we established were: joyful but not childish, relax but not messy, casual but serious, digital but human.

I took inspiration from identities like Panda Network, Colorplan Papers, Hey Studio, Toca Boca, Syrup Sounds and Formfunk.

Images of the Anjoy logo with and without smile variation

Two posters composed with brand identity key words and plenty of colored dots

Two posters composed with various confetti shapes and colors

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